Stormwater Awareness Week Outreach Resources

The Washington Stormwater Center has developed ready-to-use and customizable communications resources to help jurisdictions, organizations, and stormwater professionals participate in Stormwater Awareness Week, November 16–21, 2026.

Whether you're planning a full week of outreach or looking for a few materials to support what you're already doing, these resources are designed to be flexible. Use what works for your community, customize it with local information, and build on the communications channels and resources you already have.

Public-Facing Outreach Toolkit

Ready-to-use and customizable resources for communicating with residents about stormwater throughout the week. The toolkit includes social media copy, short-form outreach, newsletter and website language, calls to action, localization templates, and an optional Saturday action toolkit. It is designed for quick navigation, not cover-to-cover reading, with a linked Table of Contents, Quick Navigation section, PDF bookmarks, and return links that make it easy to jump directly to the resources you need. Choose one message or build a full week of outreach.

Download the Public Outreach Toolkit

Event Communications Toolkit

Resources to help stormwater professionals build awareness of Stormwater Awareness Week within their organizations and communities. Find customizable materials for communicating with staff and organizational leadership, engaging local government, promoting events, working with community partners, and reaching local media.

Download the Event Communications Toolkit

“You Wouldn’t Do This…” Animated Social Media Series

The “You Wouldn’t Do This…” animated series uses an unexpected visual approach to connect common everyday activities with stormwater pollution. Each animation follows the same basic idea: if you wouldn’t expose a fish directly to a pollutant, consider how that same material could reach fish habitat when it is left on outdoor surfaces and carried away by rain or wash water.

The animations can be used on their own or paired with the ready-to-use messaging in the Public-Facing Outreach Toolkit.

Outreach Asset Library

Below you’ll find a collection of images, animations, and other ready-to-use materials that can be paired with Stormwater Awareness Week communications. Use these assets as provided or combine them with the customizable messages in the outreach toolkit. Choose the resources that fit your audience, staff capacity, communications channels, and local priorities.

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